Overview
Field & Sole makes boots for people who actually walk. Their brief was simple: show the product honestly, but make it beautiful. We shot the boots like food — warm, tactile, close enough to smell the leather.
The challenge
Product pages needed absolute color accuracy while the campaign needed golden-hour romance. We solved it with a dual-lighting workflow: calibrated neutral passes for commerce, then the same setups pushed warm for story.
Approach
Macro motion-control passes for the product story, tabletop scenes dressed with harvest textures for the campaign. Every texture you see — canvas, grain, worn wood — was chosen to rhyme with the boots themselves.
Outcome
Product-page conversion rose by a third in the quarter after launch, and the hero tabletop frame became the brand mark across packaging, retail, and the homepage.
- Product story films per colorway
- 120 calibrated e-commerce stills
- Campaign key art and out-of-home
- Texture and macro asset library
“They treated a work boot like a portrait subject. The respect shows in every frame.”
Daniel Okafor — Founder, Field & Sole